Residential housecleaning has become one of the fastest growing industries.

The growth has been driven by the dramatic increase in two-salary households. The lifestyle of these ‘cash-rich, time-poor’ households means they have little inclination for housework, and the changing home life contributed to the skyrocketing demand for our services.

In 2007 Phil Ruthven (one of Australia’s best known strategic thinkers, public speaker and founder of IBISWorld Business Information – Australia’s leading industry research company) was quoted in Diners Club Magazine as saying “Australian households will spend about $130 billion paying other people to do the things they used to do for themselves. This industry is growing at an incredible rate and we estimate there is still another $370 billion worth of household services yet to be outsourced over the next one or two generations.” The article also stated, “According to Ruthven, if he ever moved out of the online database industry, he’d look to investing in the booming home and business outsourcing industries.”

Using Myhome is no longer a luxury but a necessity for many people.